Know the Company
New Smart Office Automation
New Smart Office Automation LLC(NSOA) is a trusted technology partner delivering enterprise class office automation and digital transformation solutions across the UAE.
As the sole distributors of SHARP multifunction printers, and a trusted industry leader with over 30 years of service since its establishment. we provide organizations with industry leading print technology supported by advanced Managed Print Solutions that enhance efficiency, security, and cost control.
Our expertise extends across
- Cyber Security Solutions
- Audio&Visual Systems
- ELV & ICT
Infrastructure,
and
- Document Management & Archival Solutions.
Our Brand Partner
NSOA partners with leading international brands to deliver advanced workplace technologies across the UAE. As the exclusive distributor of SHARP and a trusted provider of solutions from BenQ, Triumph?Adler, HP, Jabra, Maple, Matrix, Laserfiche, Dokmee, MyQ, and PaperCut, we bring world?class innovation to every business environment.
Backed by over 30 years of industry expertise, our diverse portfolio supports smarter workplaces through integrated systems that enhance productivity, streamline operations, and strengthen digital capabilities. These partnerships reflect our commitment to delivering reliable, future?ready solutions tailored to the evolving needs of modern enterprises.
Responsive Service Centers in Dubai & Abu Dhabi
Our support
centres are in Dubai and Abu Dhabi delivering fast, reliable assistance
across all Emirates, for office automation, Managed Print
Services, AV Solutions, ELV/ICT Solution, and Document
Management Solutions. With a strong technical foundation of 85+ trained
and certified engineers and a frontline team of 35+ direct sales
consultants, we ensure quick, accurate, and professional support for every
customer requirement.
Whether you
need installation assistance, system configuration, or troubleshooting
for hardware or software issues, our certified engineers provide precise
and timely resolutions. With support teams positioned across the UAE, We deliver expert technical assistance across all Emirates, ensuring prompt, reliable support. All
electronically submitted cases are reviewed within 24 hours, ensuring
prompt follow up and smooth service coordination.
For urgent
issues, 24×7 service entitlements, or on site support contracts,
contacting our UAE support team by phone offers the fastest response. To help
us serve you efficiently, please have your case number, contract
details, or product information ready when you reach out.
Contact
Our UAE Support Team
- Toll?Free
(UAE): 800 6762
- Email
Support: Dedicated teams in Dubai
and Abu Dhabi
Best Range of Office Automation Products
Recognition & Awards
At New Smart Office Automation (NSOA), we are recognized across the UAE for delivering reliable, high quality office automation and managed print solutions. Certified Technical Expertise Our strength comes from a highly skilled team of 85+ trained and certified engineers, professionally trained by SHARP, ensuring exceptional technical support and fast service response. Sales & Service Network With 35+ Direct Sales Consultants, a strong dealer network, and a fully equipped service center, we provide prompt, dependable service to customers and partners throughout the UAE.
