Know the Company

New Smart Office Automation

New Smart Office Automation LLC(NSOA) is a trusted technology partner delivering enterprise?class office automation and digital transformation solutions across the UAE. 

As the sole distributors of SHARP multifunction printersand a trusted industry leader with over 30 years of service since its establishment. we provide organizations with industry?leading print technology supported by advanced Managed Print Solutions that enhance efficiency, security, and cost control.

Our expertise extends across

  • Cyber Security Solutions
  • Audio?Visual Systems
  • ELV & ICT Infrastructure, and
  • Document Management & Archival Solutions.


 Enabling businesses to build modern, secure, and seamlessly connected workplaces. With a commitment to quality, innovation, and long?term service excellence, NSOA empowers enterprises to streamline operations, strengthen security, and elevate productivity through integrated, future?ready technology ecosystems.

Why we're different
New Smart Office Automation

Our Brand Partner

 Our Brand Partner

New Smart Office Automation, a member of Al Ahlia Group, is the sole distributor for SHARP Office Automation Products, BenQ Interactive Display Solutions, Triumph-Adler MFPs and MPS Solutions across the UAE.

  • Multifunctional Printers: Colour & Monochrome
  • Digital Signage, Interactive Flat Panels & Projectors
  • Multifunctional Printers: Colour & Monochrome
  • Access control & Security solution
  • LED displays
  • Software solutions
  • Printing Solutions
  • AV & ELV Solution
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Responsive Service Centers in Dubai & Abu Dhabi

Our technical support teams stand ready to assist you with all of your technical questions regarding your Overland Storage products. Whether it is installation and configuration assistance or help resolving a product failure we are here to help. Overland support is located across the globe to provide you with assistance no matter what time zone you are in.

Calls opened electronically will be reviewed and responded to by our technical support teams within 24 hours of receipt. If you have a 24x7 Hr. entitlement please utilize one of our other phone contact options detailed below to ensure prompt attention. For urgent, complex problems, or on-site service contract entitlements, contacting our support teams by telephone may be the most expedient option.

Please contact the support team in your geography, and have the existing case number, contract or product registration details available when you call.

  • Call us Toll-Free at 800 6762 anywhere across UAE
  • our Live Chat on our Website. We are live on weekdays, Mon-Fri.
  • Email us in Dubai or Abu Dhabi
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Responsive Service Centers in Dubai & Abu Dhabi

We adapt our delivery to the way your work, whether as a provider

Recognition & Awards

We have a team of more than 30 professionally qualified Direct Sales Consultants, huge professionally managed Dealer Network and a fully equipped service center with 60 highly technical qualified engineers trained by SHARP – Japan. Our Service Team ensures fast, reliable and prompt service to our valued customers and partners.

Client's Reviews

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