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About Us


New Smart Office Automation, the sole distributor for SHARP Office Automation products in U.A.E (a joint venture by Al Ahlia Office Automation Division & New Generation Imaging (NGI)) since 2008 and responsible for Sales, Marketing and After Sales Servicing of Photocopiers / MFP’s and Electronic Cash Registers in complete form and their accessories including supply of Consumables and Spare Parts.
NSOA has two branches in the U.A.E (Dubai and Abu Dhabi) and the corporate showroom and Head Office is located in Dubai. We have exclusive Service Centers in Dubai and Abu Dhabi and have professional arrangement for other Emirate to cater the Customer requirement. 
The Directors and the management have extensive experience in Document Solutions Business in U.A.E. and the association with SHARP Corporation has started since 1995. 
Customer satisfaction is our top priority and we ensure “Total Satisfaction Guarantee” to all of our customers through our full fledged sales and service, supported by a team of dedicated Sales & Technical staff.
SHARP’s Office Automation products are designed to boost the Productivity, Connect effortlessly, communicate clearly and unleash creativity like never before. SHARP is also dedicated to improve the people’s lives through the use of advanced technology, Commitment to innovation, security, quality, ease of use, serviceability, total Cost of Ownership and environmental Performance
We have a team of more than 20 professionally qualified Direct Sales Consultants, professionally managed Dealer Channel and a fully equipped service centre with 40 technically qualified engineers equipped with the latest state of the art skills trained by SHARP Corporation- Japan to ensure fast, reliable and prompt service to our valued customers and partners. 
Adequate spare parts and consumables are always available to carry out any sort of Hardware / Software, repair / maintenance and all our Service engineers are undergoing / attending periodic Service Trainings conducting by SHARP Corporation, Japan through SHARP Middle East Office and practical training in various SHARP factories in Japan. China, Malaysia etc. and this will ensure our confidence to cater the end user professionally. 
Our vision is to be the market leader in 2010 by ‘Providing Total Document Management Solutions’ through SHARP ’s extensive Award Winning line up of B/W & Color Photocopiers / MFP’s ranging from 16 CPM to 110 CPM which is fully poised to secure copy, print, scan, fax, manage and one of a kind solutions boost productivity and minimize operating costs by enhancing the way the workplace communicates without compromising on quality and reliability. 
    Our Group Of Companies
     Al Ahlia General Trading Co (Pvt) Ltd.
     Gulf Line General Trading Co.(Coca Cola)
     Oilfields Development Co.
     LA Brioche Bakery and Coffee Shop
     Food Stuff Division
     Sketchley Laundry UK
     Al Tech Digi Prints L.L.C
     Magic Touch Advertising L.L.C
     Al Tech Branch Jebel Ali
     Jazeerat Al Khanz Trading L.L.C
     Three Stars Electronics